webflow user experience

Webflow Just Works

This past weekend I built and launched a new website in an afternoon using Webflow. It’s not the best or most original site design I’ve ever done, but the Webflow user experience is decent, the site works great and I can’t believe how quickly it came together. In fact, I put this particular project off for…

heckYeah

Heck Yeah! …or no

On May 31st I decided to stop doing large corporate UX projects for good. While I’m grateful for everything I’ve learned and the income I’ve earned from them, it’s time to move on. I want to focus on other projects and do lots more UX career coaching.  I’ll continue to blog about UX/UI design as well,…

Are-Wireframes-Obsolete

Are Wireframes Obsolete?

Are wireframes obsolete? For years they’ve been used to help web design and development teams reach shared solutions and gain efficiencies on big projects. But with the shift toward rapid prototyping tools like Bootstrap, Framer, and others, are they really needed anymore? Who Needs Wireframes? Earlier this week one of my colleagues also questioned the…

UX-of-typography

UX In Typography

“Typography is what language looks like.” -Ellen Lupton, Thinking With Type Did you know that on average, people remember 80% of what they see vs. only 20% of what they read?* Since our brains are hard wired to understand visuals more than text, it’s a good idea to make that text as visually appealing as…