Business

So often we think of UX design as a thing you do after a web or app design proposal gets approved. It’s just part of the process, right? That’s true, but UX thinking can also be used to help sell a design project. In fact, I recently helped a small design agency close a $60k…

Happy New Year! I hope you and yours are enjoying a lovely holiday season. This year I took last week off completely for the first time in a long time. I hope you did the same. Rest and Recharge If you can swing it, I highly recommend a solid break from all things work at…

Recently I’ve been experimenting with Framer, a prototyping tool that plays beautifully with Sketch. The two apps are a powerhouse duo for mobile app design. In this post I’ll take you through the steps I took to build a prototype of “Spork”, a fictitious iPhone app for foodies. While Sketch just announced its own prototyping…

What do your customer’s pains and problems have to do with effective UX design? Everything. Most businesses exist to solve a problem or a variety of problems for their customers. To create the best design solution for a digital product, you must have a deep understanding of your customer’s problem. If you’re a consultant working…

One of my UX coaching clients recently asked me about estimating UX projects. In this post I’ll share what’s worked best for me and how you can use it for your own projects. Consulting work is usually billed on a time and materials basis. You come up with an hourly rate and estimate how many…

Once a UX design proposal is approved, it’s time to schedule a kickoff meeting. Back in my PMP days at a large agency, I introduced the concept of a “project brief” to mark the official start of an approved project. What Is A UX Project Brief? A UX project brief is different from a traditional…