The content section is for UX professionals who are looking to improve their content planning and execution. Discover how to create effective content plans, conduct thorough audits, and develop content strategies that align with your business goals.
Whether you’re working on a new web design project or selling to a new prospect, your job as a digital strategist, UX designer, or independent web designer is to first understand your client’s business. The best way to do that is to use a deliberate and focused discovery process. In this post I’ll share what…
Here are ten things you can do to improve your web site or blog this year: 1. Establish a clear purpose for your site Why does your site exist? What’s the point? I started this site to share my knowledge about user experience, content development and web strategy. What’s the purpose of your site? Having…
One of my current projects involves producing a large website for a corporate client. The only problem is their content is all over the place. They need a content delivery plan. Let’s figure out how to help them put it together. Start With The Content Audit Remember my last post about content audits? Here’s another…
Content audits can be as much fun as watching paint dry. They take time. They sometimes take money. But they are absolutely necessary if you are going to achieve a successful web site redesign, especially for a large site. Once completed, the information you get from a comprehensive content audit will show you what…
There are lots of ways UX designers can support the creative team besides delivering standard task flows, sitemaps and wireframes. One way to add value is to use a strategy map. Get The Big Picture With regard to promotional websites, a strategy map is a visual representation of a consumer’s online experience and all…
How many times has your web project been delayed due to missing content or issues related to existing content? Wrangling website content can really make your workplace feel like the Wild West. In the 13 years I’ve been working on the web, content problems are the biggest reason for launch delays. You can help alleviate this…