Marketing Archives - Mary Shaw

Archive | Marketing

Building Your Own Personal Brand

Last night I had the opportunity to speak at Fairfield University about user personas. Before I began my talk, the class watched this excellent 20-minute presentation on personal branding by David Armano. David was a featured presenter at the Chicago Convergence conference back in March. Besides the emphasis on personal branding, there’s a lot of […]

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happy_customers

User Experience Marketing

In a recent blog post, John S. Rhodes suggests that user experience design and direct marketing are the same. While I don’t agree they are identical disciplines, I do agree they have a lot in common. I also believe that blending the two creates a powerful concept I like to call User Experience Marketing, or UXM […]

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Business Charts & Graphs

How To Write A Basic Marketing Plan

Marketing plans are critical for any size company, especially in this economy. An effective marketing plan helps you identify your sales goals and position your product or service within the overall competitive landscape. Over time the plan can become an ongoing blueprint for business development. A well-written marketing plan helps you think through how you […]

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