What’s the point of a snazzy digital design if no one wants it? And why put your team through hell getting it done? You stand a much better chance of achieving your online business goals by using an established process. This allows you space and time to clearly define who the product is for, what they get,…
I’m pleased to announce that I’m writing a book about UX strategy. I want to share the lessons I’ve learned over the last 20 years of working in web design for Fortune 500 companies and everything I’m learning today to help people build better websites and apps. Why UX Strategy? I believe that more than any…
There are lots of ways UX designers can support the creative team besides delivering standard task flows, sitemaps and wireframes. One way to add value is to use a strategy map. Get The Big Picture With regard to promotional websites, a strategy map is a visual representation of a consumer’s online experience and all…
Websites are so much more about people than technology. As UX designers, a big part of our job is helping everyone working on a web design project understand and agree about what needs to be built. That means involving all the right people and capturing the right information from the start. Creating an effective website strategy gives design…
What’s the best way to find out what’s on your customer’s mind? Ask them. Same goes for prospects. You need to understand the market on their terms. Too often marketers make incorrect assumptions about their audience. This can lead to expensive mistakes. For the most effective website copywriting, it’s better and easier to ask the people…
In a recent blog post, John S. Rhodes suggests that user experience design and direct marketing are the same. While I don’t agree they are identical disciplines, I do agree they have a lot in common. I also believe that blending the two creates a powerful concept I like to call User Experience Marketing, or UXM…