Mary Shaw - UX Designer, Norwalk, CT

How UX Thinking Helped Sell A $60k Agency Project

So often we think of UX design as a thing you do after a web or app design proposal gets approved. It’s just part of the process, right? That’s true, but UX thinking can also be used to help sell a design project. In fact, I recently helped a small design agency close a $60k […]

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sketch master

Interview With Sketch Master Creator Peter Nowell

Peter Nowell is the creator of Sketch Master, a series of short online courses for beginner to intermediate-level Sketch users. Highly endorsed by Sketch’s parent company Bohemian Coding, Peter somehow keeps his courses updated right along with Sketch’s constant software updates. He is also a successful freelance designer from San Francisco. His clients include Apple, […]

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Consistency In 2019

Happy New Year! I hope you and yours are enjoying a lovely holiday season. This year I took last week off completely for the first time in a long time. I hope you did the same. Rest and Recharge If you can swing it, I highly recommend a solid break from all things work at […]

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learn ui design

Learn UI Design Course Demo

Today I’m super-stoked to share a short demo video of Erik Kennedy’s Learn UI Design course. Erik has graciously given me permission to show you behind the scenes of this excellent program. Obviously I can’t show you all 20 hours of video showing Erik designing dozens of interfaces in Sketch or all the awesome cheat […]

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What I’ve Learned About UI Design

Like many UXers, I’m a huge fan of Erik Kennedy’s Learn UI Design. This one course has done more for my design skills than anything else in the last couple of years. It’s helped me gain more confidence and add more value to client projects. Erik’s course will be open again in a few weeks, […]

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the value loop

The Value Loop

Joe Natoli (Give Good UX) is one of my favorite UX thought leaders. One of his most compelling concepts is called “The Value Loop”. It’s the sweet spot in the middle of the classic UX Venn diagram. Why The Value Loop Is Important A value loop represents the intersection between Business Needs and User Goals. […]

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