The content section is for UX professionals who are looking to improve their content planning and execution. Discover how to create effective content plans, conduct thorough audits, and develop content strategies that align with your business goals.
Websites are so much more about people than technology. As UX designers, a big part of our job is helping everyone working on a web design project understand and agree about what needs to be built. That means involving all the right people and capturing the right information from the start. Creating an effective website strategy gives design…
What’s the best way to find out what’s on your customer’s mind? Ask them. Same goes for prospects. You need to understand the market on their terms. Too often marketers make incorrect assumptions about their audience. This can lead to expensive mistakes. For the most effective website copywriting, it’s better and easier to ask the people…
Stories have been a cornerstone of design for thousands of years. The great pyramids were built to provide the Pharoahs with a safe journey to the afterlife. The Acropolis was built as a monument to the people of Athens. The Sistine Chapel is the centerpiece of any visit to Vatican City. Each of these architectural…
In a recent blog post, John S. Rhodes suggests that user experience design and direct marketing are the same. While I don’t agree they are identical disciplines, I do agree they have a lot in common. I also believe that blending the two creates a powerful concept I like to call User Experience Marketing, or UXM…
Marketing plans are critical for any size company, especially in this economy. An effective marketing plan helps you identify your sales goals and position your product or service within the overall competitive landscape. Over time the plan can become an ongoing blueprint for business development. A well-written marketing plan helps you think through how you…
Writing for the web is vastly different than writing for other media. The constant flow of instant information means your competition is always just a click away. Whether it’s for a site, email or blog, here are 5 tips to help you create clean, crisp web copy so your audience stays with you and…