Mary Shaw - UX Designer, Norwalk, CT
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How To Become A Freelance UX Consultant

If you’ve been working as a UX designer for a while, you may be thinking about becoming a freelance UX consultant. In this post I’ll share some tips on getting started and what you can expect in the early days of your ramp-up. Keep Your Day Job First and foremost, don’t quit your day job just yet. And […]

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lean canvas

Use Lean Canvas To Align User Needs With Business Goals

When working with students as a UX Design Mentor at CareerFoundry, one of their early assignments is to create a Lean Canvas, which is basically a one page business plan. It’s a great tool to test multiple product ideas quickly and effectively before settling in on the best option. It’s also very useful for aligning user needs with business goals since it helps everyone focus […]

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The UX Strategy Handbook

Announcing The UX Strategy Handbook

I’m pleased to announce that I’m writing a book about UX strategy. I want to share the lessons I’ve learned over the last 20 years of working in web design for Fortune 500 companies and everything I’m learning today to help people build better websites and apps. Why UX Strategy? I believe that more than any […]

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buyer persona

Define Your Audience With Buyer Personas

Knowing your audience is a crucial first step before creating any type of marketing communications. It can make the difference between hitting a project out of the park or completely striking out. In this post I’ll share how I help teams develop buyer personas for their website redesign projects. What Is A Persona? A “persona” […]

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Discovery

Use Discovery To Setup Successful Web Projects

Whether you’re working on a new web design project or selling to a new prospect, your job as a digital strategist, UX designer, or independent web designer is to first understand your client’s business. The best way to do that is through a thorough and collaborative process of discovery. In this post I’ll share what I’ve […]

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Freelance Finance

How To Rock Your Freelance Finances

Feast or famine. The up and down income roller coaster. It gets old, doesn’t it? Wouldn’t it be great if your income and expenses were more consistent? If you’re a freelancer who’s tired of having too much month at the end of the money, here’s how to up your finance game and learn a proven […]

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