I’m pleased to announce that I’m writing a book about UX strategy. I want to share the lessons I’ve learned over the last 20 years of working in web design for Fortune 500 companies and everything I’m learning today to help people build better websites and apps. Why UX Strategy? I believe that more than any […]
Knowing your audience is a crucial first step before creating any type of marketing communications. It can make the difference between hitting a project out of the park or completely striking out. In this post I’ll share how I help teams develop buyer personas for their website redesign projects. What Is A Persona? A “persona” […]