Archive | Copywriting

hero banners

How To Write Storyboards For Hero Banners

Most corporate websites have hero banners on them, which are usually visual animations used to draw attention to the home page. These components can be very effective or fall completely flat, depending on the strategy behind them. In this post I’ll show you how to write them from concept to finished piece, and provide you with a […]

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10 Questions For Customer-Focused Website Copywriting

What’s the best way to find out what’s on your customer’s mind? Ask them. Same goes for prospects. You need to understand the market on their terms. Too often marketers make incorrect assumptions about their audience. This can lead to expensive mistakes. For the most effective website copywriting, it’s better and easier to ask the people […]

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writing clean web copy

5 Tips For Writing Clean, Crisp Web Copy

  Writing for the web is vastly different than writing for other media. The constant flow of instant information means your competition is always just a click away. Whether it’s for a site, email or blog, here are 5 tips to help you create clean, crisp web copy so your audience stays with you and […]

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Write Faster Using Project-Specific Swipe Files

Copywriters are expected to be able to write about any given topic a client needs, often against a very short deadline. While that’s a tall order for anyone, it’s also a major part of what makes copywriting such a fun and interesting field. On any particular day you could be writing about software, baby food, […]

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