This news-making website, along with online media, introduced busy moms to Dove’s Calming Night product line. The site featured fun, retro webisodes starring Felicity Huffman. Besides creating strong word of mouth, the project was an integral part of Unilever’s effort to build Dove into a billion-dollar brand.
The promotion ran from January – May 2006. I worked on this project while employed full time as a producer at Ryan Partnership. Our talented team won an OMMA award later that year.