Mary Shaw

This news-making website, along with online media, introduced busy moms to Dove’s Calming Night product line. The site featured fun, retro webisodes starring Felicity Huffman. Besides creating strong word of mouth, the project was an integral part of Unilever’s effort to build Dove into a billion-dollar brand.

The promotion ran from January – May 2006. I worked on this project while employed full time as a producer at Ryan Partnership. Our talented team won an OMMA award later that year.

When Pedigree launched their new line of highly digestible dog treats, they wanted to create an engaging website that playfully invited consumers to sign up for a $2.00 off coupon. The website, along with online media and an email campaign, successfully introduced Super Chew dog treats to dog owners all over the world.

This lively, all-Flash site also features the voice talents of X-Files co-star David Duchovny.