Last night I had the opportunity to speak at Fairfield University about user personas. Before I began my talk, the class watched this excellent 20-minute presentation on personal branding by David Armano. David was a featured presenter at the Chicago Convergence conference back in March.
Besides the emphasis on personal branding, there’s a lot of great information about using social media to effectively influence market perception. David also makes excellent use of visual diagrams to explain his points. Enjoy and have a great weekend!