Mary Shaw

Last night I had the opportunity to speak at Fairfield University about user personas. Before I began my talk, the class watched this excellent 20-minute presentation on personal branding by David Armano. David was a featured presenter at the Chicago Convergence conference back in March.

Besides the emphasis on personal branding, there’s a lot of great information about using social media to effectively influence market perception. David also makes excellent use of visual diagrams to explain his points. Enjoy and have a great weekend!

This entry was posted on Friday, September 11th, 2009 at 12:26 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.